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Digital Advertising Alliance?
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Digital Advertising Alliance?
The Digital Advertising Alliance (DAA) is a nonprofit organization that establishes and enforces industry standards for online advertising, particularly regarding consumer privacy and transparency. It is best known for its Self-Regulatory Program for Online Behavioral Advertising (OBA), which provides guidelines for advertisers to ensure ethical and transparent practices when collecting and using consumer data for targeted advertising.
The DAA promotes the use of the AdChoices icon, a recognizable symbol that appears on ads and informs users about data collection practices. By clicking on the icon, consumers can learn more about how their data is being used and have the option to manage or opt-out of interest-based advertising.
The alliance’s primary goals include:\n\n1. Transparency: Ensuring that consumers are informed about how their data is collected and used for advertising purposes.\n2. Control: Providing tools for consumers to manage their privacy preferences and opt out of targeted advertising if desired.\n3. Accountability: Establishing self-regulatory standards and enforcing compliance among participating companies.
The DAA operates primarily in the United States but collaborates with similar organizations worldwide, such as the European Interactive Digital Advertising Alliance (EDAA), to promote ethical advertising practices globally.
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